Live from Sales HQ with Bryan Coble
E8

Live from Sales HQ with Bryan Coble

Summary

Bryan Coble, guest on Episode #8 of Live from Sales HQ, shares insights from his extensive sales career. He emphasizes the importance of effective meetings, coaching over managing, and the value of hands-on sales experience. Bryan’s journey from door-to-door sales to fractional VP of sales offers valuable lessons for sales professionals.


5 Key Takeaways

  1. Effective Meetings Drive Sales Success
    • Meetings should be well-prepared with a clear agenda.
    • Ensure each meeting has a stated outcome and next steps.
    • Quality of meetings often outweighs the quantity.
  2. Coaching Over Managing
    • Focused coaching sessions can significantly increase win rates.
    • Coaching should address specific areas for improvement identified collaboratively.
    • Regular, structured coaching fosters personal and professional growth.
  3. Building a Sales Career
    • Many successful sales professionals start in different fields.
    • Early hands-on experience, even in non-sales roles, can be invaluable.
    • Networking and referrals often lead to the best opportunities.
  4. Importance of Adaptability
    • Working across different industries, such as tech startups and traditional businesses, can broaden sales skills.
    • Adaptability is crucial as market conditions, like the tech economy, fluctuate.
    • Sales techniques need to evolve with industry trends and technological advancements.
  5. Personal Development in Sales
    • Investing in personal development, such as hiring a coach or taking personality assessments, is beneficial.
    • Continuous learning and self-awareness are critical for long-term success.
    • Specialized training and executive coaching can help overcome specific challenges and improve performance.

Key Quotes

  1. "Sales is a numbers game, but it's also a people game."
  2. "Coaching isn't just about managing; it's about developing and driving value for your team."
  3. "Meetings are gold. They are where win rates happen."




Episode Video