Live from Sales HQ with Eric Boggs
Our guest is Eric Boggs the CEO of RevBoss, a company specializing in marketing workflow and lead generation for small businesses. With a rich history in sales and entrepreneurship, Eric shares his journey from starting with small ventures, like mowing lawns, to becoming a founder of successful startups, including RevBoss.
Three Key Quotes:
- "Just be nice and be helpful and be yourself." - Eric reflects on his early sales lessons.
- "It's not a straight line either." - On the ups and downs of sales and entrepreneurship.
- "The right message to the right person at the right time." - Eric's mantra for effective marketing.
Summary:
In this episode, Eric Boggs discusses his path to success in sales and entrepreneurship, highlighting the importance of persistence, experimentation, and authenticity. He shares insights from his experiences at startups like Bronto and RevBoss, emphasizing the need to adapt to changing market conditions and find innovative ways to connect with audiences.
Five Key Takeaways:
- Starting Small Can Lead to Big Things:
- Eric began his career with a lawn-mowing business at age 15.
- His early jobs taught him essential sales skills, like networking and customer service.
- Small ventures can ignite an entrepreneurial spirit that grows over time.
- Adapt and Innovate to Succeed:
- Eric shared how RevBoss evolved through three major pivots to stay relevant.
- Experimentation, like trying new content on LinkedIn, is key to finding what works.
- Flexibility helps businesses navigate challenging times and market shifts.
- Building a Brand Through Authenticity:
- Personal branding on platforms like LinkedIn is more effective than promoting a business brand.
- Sharing genuine stories and experiences helps build a stronger connection with the audience.
- Customers are more likely to engage with people than with companies.
- Persistence is Crucial in Sales and Entrepreneurship:
- Eric describes the highs and lows of sales, from frequent rejections to the excitement of a win.
- Patience and resilience are essential for navigating the uncertainties of the business.
- Every "no" is an opportunity to refine your approach and find the next "yes."
- Right Message, Right Audience, Right Time:
- Effective marketing requires understanding your audience deeply and personalizing communication.
- Focus on targeted, segmented audiences rather than casting a wide net.
- Aligning the message with the audience's needs increases the chances of conversion.